Due to the higher gold prices that the market is currently experiencing, we updated some of our prices.
Product groups affected are all gold PVD products (BG-).
Real Gold items are subject to daily price adjustment as before which is explained in our Pricing System.
Higher production costs are also forcing us to increase prices on Titanium Surface Piercings. On the other hand, prices for Created Diamonds decreased again and we are reflecting this in our selling prices.

Your new pricelists can be downloaded as usual online under My Account/My Pricelist.

Bugudis (meaning “a cluster of something”) originated in India, where they are traditionally worn in the helix — preferably in a vertical placement to allow dangles to hang straight and beautifully.
In North India, you'll find more refined and intricate designs, while simpler forms are more common in the South.
When I first saw them on my Pinterest board, I immediately knew they held great potential to be reimagined — to blend tradition with the modern aesthetics of today’s ear curation trends.
I remain both humbled and inspired by their original craftsmanship and the cultural significance behind each variation. Some Bugudis are even depicted on ancient sculptures of goddesses in temple art, showcasing their deep-rooted history.
Wearing a Bugudi isn’t just about ornamentation — it’s about carrying beauty with grace and pride. Those who wear them rarely consider them heavy or uncomfortable.
Our Vertical Helix Collection is a respectful nod to this rich heritage — a light, playful, and contemporary take on a traditional form. They decorate the upper ear with elegance, offering a unique option for those seeking originality and cultural depth in their curated style.